National Survey and Segmentation of Smallholder Households in Côte d’Ivoire: Understanding Their Demand for Financial, Agricultural, and Digital Solutions

This report shares the findings, observations, and insights from the national survey of smallholder households in Côte d’Ivoire. It begins with an overview of the research approach, core program objectives, research questions, preliminary phases of development, and topics included in the questionnaire.

The report examines how households manage their income and expenses, and the issues that threaten their income and often lead to financial instability. It then describes financial inclusion in the smallholder sector, exploring household tools that are essential for financial inclusion, including mobile phones and national identification documents, as well as adoption of, awareness of, barriers to, and interest in various financial products. The sections that follow outline meaningful segments of the smallholder population in Côte d’Ivoire, mapping out groups of smallholder farmers that matter for fostering greater product adoption, and delving into their demand for various financial mechanisms.