Insuring Women in Sri Lanka with AIA Insurance Lanka Limited

AIA Insurance Lanka Limited (AIA Sri Lanka) is a key player in Sri Lanka’s life insurance industry and a subsidiary of AIA Group, the leading pan-Asian insurer headquartered in Hong Kong. In October 2020, AIA Sri Lanka partnered with the International Finance Corporation (IFC) to develop a strategy for becoming the Preferred Life Insurer and Employer of Choice for women in Sri Lanka.

With IFC support, AIA Sri Lanka launched the ‘AYA Surakina AIA’ program on International Women’s Day in 2022, to support and empower women across the country through women-centric insurance products and services, financial literacy and skills-based training, and access to networks and information. Soon after, Sri Lanka faced one of its worst-ever economic crises. 

This case study explores how AIA Sri Lanka remained resilient and dedicated to becoming the preferred life insurer for women, at a time when addressing the gender protection gap was more needed than ever. It can serve as inspiration for insurers in other emerging markets that seek brand positioning in the women’s insurance market, revenue diversification, and ultimately top-and bottom-line growth.