Benchmarking E-Commerce Models for Africa’s Smallholders

Over the past three years in Kenya, AgriFin Accelerate (AFA) has engaged with a number of private sector actors working toward the development of digitally-enabled marketplaces for agriculture, with the vision to reach millions of farmers, connecting them both with markets and also the services that they need to grow and thrive. Currently, agricultural markets are highly fragmented, with much of the value that farmers create extracted along the value chain.

In January 2018, AFA contracted the Dalberg Group to conduct a benchmarking and learning exercise of successful digital marketplaces with scaled services to agricultural markets and effective inclusion of smallholder farmers. The goal of this exercise was to support the development of AFA partners and to inform wider ecosystem growth through public learning.