Agent Network Accelerator Survey: India Country Report 2015

Based on over 2,600 mobile money agent interviews carried out in 2015, the survey report highlights findings on the mobile money agent landscape in India covering agent profitability, transaction volumes, liquidity management and other important strategic considerations. The report highlights that agent networks in India are still at a nascent stage and differ from most other ANA studied countries in that their proliferation has been driven primarily by government policy (as opposed to business considerations). This has led to an extremely high proportion of agents in rural areas, many of whom conduct transactions for government programs like Pradhan Mantri Jan Dhan Yojana (PMJDY) – a government program with the goal to provide all households in the country with banking facilities by January 26, 2015.