Serving Depositors: Optimising Branch Based Banking

This article presents the various components that attribute towards increasing branch based depositors. It states that optimizing branch networks is important to serve large number of present and future low income clients. As per the author, the following are responsible for efficient branch based interactions:

• Saving product: Most of the transactions take place from the branch making the branch vital in advertising the corporate brand;
• Branch location: It is important to consider client accessibility and provision for branch expansion keeping potential and future clients in mind;
• Space allocation: For effective client-institution interaction, adequate front and back office space requirement is essential;
• Customer care: Efficient front office and help desks for removing bottlenecks in smooth functioning of the program assist in building long lasting relationships with clients.

The author further details the following as crucial success factors:

• Growth management;
• Marketing;
• Brand management;
• Encouragement to internal competition;
• Quality of delivery of services.