Product Marketing Strategy

This guide shares resources from an in-depth literature review focused on women-owned nano and micro-enterprises in three countries: India, Kenya, and Uganda.

FinDev

This document combines data from the Annual Survey of Unincorporated Sector Enterprises with M-CRIL’s 40+ years of experience studying every aspect of microenterprises in India and in a dozen other countries in Asia as well as to some extent in Kenya, Uganda, Ethiopia, Ghana, South Africa and other countries.

By M-CRIL

Financial diaries which provide microentrepreneurs with tailored business reports are helping them to grow their businesses, showing the power of access to data.

By Anne Marie van Swinderen, L-IFT