Guidelines for Market Research and Action Plan

This resource is part of AgriFin’s collection of tools that support operational processes and policies of financial institutions serving agricultural clients. This market research guide from Nirdhan Utthan Bank provides detailed information on how to undertake market research for developing agricultural products. It offers guidance on defining the objectives of your research, identifying and assessing your target market, and moving from research results into product development. The guide also provides a set of sample questionnaires.