Market Research on Microinsurance Demand

This paper desribes a research sought to identify the potential microinsurance clients' socioeconomic status, income and expenditure patterns, perception and understanding of insurance risks, affordability of insurance premiums, and risk mitigation measures, as well as other issues and constraints on access to microinsurance services. Further the paper states that the research covered both rural and urban areas with attention paid to remote rural areas and a special focus on tsunami and the war affected areas. Using qualitative and quantitative tools this paper is provided to develop understanding of the potential market for microinsurance insurance in Sri Lanka.