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Delta Life Insurance Company Limited Bangladesh

Ahmed, M. U.

Publication Date: Mar 2001
Published by: World Bank
Document Type: Presentation
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A microinsurance success story from Bangladesh

This presentation provides an overview of the microinsurance sector in Bangladesh and discusses:

  • The players in the life insurance sector;
  • The microfinance programs offered by the commercial life insurance companies;
  • The market penetration of insurance which is less than 1%;
  • The activities of Delta Life Insurance Company Limited in microinsurance.

The presentation lists the reasons behind the success of Delta Life:
  • Vision, dedication and able leadership;
  • Staff commitment;
  • Core competence within the company;
  • Uncomplicated and easy to understand products specially designed for the poor;
  • Simple procedures;
  • Large sales force and branch network.

It further identifies constraints faced by Delta Life and lists the measures taken by the management to overcome these constraints:
  • High ratio of lapsed policies reduced by staff training and strict disciplinary measures.
  • High ratio of microcredit defaults reduced by suitable changes in waiting period and lending criteria.
  • High cost and low return situation improved through reduction in overheads and increase of profit margins.
  • High field level staff turnover checked through positive change in human resource management.
  • Defalcation by field staff checked through steps such as:
    • Strict vigilance and monitoring;
    • Decentralization of records.

Finally, the presentation reaffirms Delta Life's commitment to the poor and relates how insurance brought about a positive change in the lives and coping strategies of poor clients by providing them with an effective risk-management measure.

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