Marketing, Agricultural Produce and Marketing and Cooperative Marketing in Traditional Rural Areas
Galor, Z.
Publication Date: 2004
Published by: Coopnet
http://www.coopnetupdate.org
Document Type: Paper
How to market in traditional rural areas?
In this paper, the author examines how to set up marketing cooperatives in traditional villages, in traditional rural areas of the developing countries all over the world.
In order to achieve the above, the author provides detailed description about:
- General Marketing: Its various definitions and their context.
- Agricultural marketing: Its definition, approaches and constraints.
- Cooperative marketing: Its definitions, models and examples from Tanzania, India, Bangladesh and Israel.
- Production, marketing and export Boards: Their functions and importance.
- Planning of marketing in traditional rural areas: Production and marketing, marketing cooperative - financial structure, management, their role in developing countries, marketing planning - production plan, processing, packaging, transportation, contracts, trade name, credit, cash flow, education and instruction.
The author concludes that the goal of marketing cooperatives in traditional rural areas is to do whatever they can in order to reduce the number of stages to the necessary minimum. The cooperatives must endeavor to have their produce sold to consumers with least number of middlemen intervening.
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